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A World Wide Popularity Contest

 "A worldwide popularity contest" is what is running the marketing world these days. After reading this transcript, I can't help but agree. The names are names I've never heard of in my life, aside from Kim K. obviously, but these unknown kids are making crazy amounts of money by just name-dropping. They are offering insight into the inner workings of the teenage mind. They’re giving us a glimpse into what twenty-somethings want to eat and how they want to wash their hair. No topic or product is off-limits. I don't even know what to call this type of marketing: raw, fresh, young, stupid, genius? The strategy is to get as many people to view your content as possible. Each post contains affiliated links. When a viewer clicks on those links, those companies pay that influencer a percentage... this is how an influencer is born. My cousin happens to be well on her way there; quite by accident. Years ago, she started posting high-end second-hand kid's clothes on an ...
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Every Day, Care

      Recently, Whirlpool launched an initiative to reach more consumers by creating a platform to share stories and perspectives on the execution of everyday chores. In doing so, they were able to hear them more clearly and meet the needs and wants of their target audience. The obvious consumer: the housewife, but also, cleaning companies, busy moms, and the occasional dad 😜. This initiative is called "Every day, care". It promotes the idea that the chores we do every day are acts of love; done for and by the people, we care about. A way to illustrate how to make dirty dishes and grass-stained knees disappear in a "loving" way, as opposed to a dreaded task. This launch was meant to connect with consumers on an emotional level, and it appears to have worked fairly well. the company used social media platforms all over the internet, along with earned, owned, and paid channels and advertisements. They were able to reach out to the whole world and encouraged all to sh...
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       As someone who has no form of social media, my typical day starts with a cup of coffee and the Apple News app. The closest thing I have to Facebook or Instagram is Buzzfeed. When I did have social media, I preferred Snapchat. It is, I feel, the most laid back of the lot, and it's fun and easy to post. Not to mention the fact that after a select amount of time they "disappear". I could go without Instagram for sure. I hated the way it made me feel to look at the highlight reel of my peers' lives. Even in doing so with the knowledge that it was a bunch of bull.      As far as emails go... I get them all. I'm all about saving that 10%. I tend to unsubscribe often, but they find their way back in. I am definitely drawn to emails about things such as astrology and fitness.     Today, social media plays a huge role in the marketing world. In fact, it's often the only form of marketing many businesses utilize; especially small businesses. It'...
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